Interview with Victoria, affiliate manager of the new-and-improved PlayFrank


PlayFrank received a total makeover in August 2016, resulting in some very pleasing changes, both aesthetically and in the user interface.

We thought this would be the perfect time to ask Victoria, affiliate manager at PlayFrank, some questions about the changes at PlayFrank and how this benefits the players at PlayFrank casino

Hi Victoria, welcome to Can you tell us a little bit about what you do at PlayFrank?

Thank you for inviting me to do this interview. We really appreciate that we get a chance to introduce ourselves to Australian and United Kingdom casino players. I am an affiliate manager at PlayFrank.

Besides PlayFrank casino we also have another brand: Florijn Casino. This casino focuses mainly on the European (mostly Dutch) markets. PlayFrank is our leading brand for the rest of the world. 

It is my job to make sure that affiliates are able to promote us in the right way. I provide information about the latest promotions, distribute promotional materials and answer any questions that an affiliate might have.

When was PlayFrank founded and under which licenses do you operate?

PlayFrank was founded in 2014 and operates under UK and Maltese licences. The UK license was added later, as we found it really fits our policies regarding responsible gaming.

We want to offer our players a safe and trustworthy online gaming environment. These two licenses secure that, something we think is very important.

In August 2016, PlayFrank had a huge makeover. The transition is, to put it lightly, sensational. Wat has changed at PlayFrank and why?

The PlayFrank site has been totally renewed, that is true. Not only is there a completely new and fresh design but we have new licenses, new bonuses, new games, more payment methods and new currencies. You could say we have a totally new casino! 

The first thing you will see is the completely new design. Gone are the dark black and green tones. They have been replaced by much fresher and livelier colours: aqua, blue, red, yellow and green. 

PlayFrank is a lot more user-friendly. We have listened to the wishes of our customers and made the user interface easy and intuitive. The site will run just as fast and smooth on mobile phones and tablets as it has been optimised for use on mobile devices. Our players get to play in PlayFrank casino everywhere and anywhere.

We have added new payment methods and new currencies. Before the makeover, it was only possible to deposit in Euros, now our players can deposit in their own currency, including AU and GBP.

We have added Microgaming pokies to our casino games. Our game selection will be expanded regularly in the future by adding more software providers.

Did you know you there are several ways you can search for specific casino games and pokies? You can search by the software provider, new games, featured games and by name.

Finally, our bonus systems have been totally revamped. We offer our players personal bonuses, challenges, rewards and free spins. 

PlayFrank new and improvedHow do these changes affect existing – and new – PlayFrank customers?

The biggest change people will see is the new appearance. But our state of the art bonus system where personal bonuses are given based on your playing is totally new.

All new PlayFrank customers benefit from our improved welcome bonus, our new casino games and all the great and fun attractions in our casino playground.

We feel the addition of new currencies will make it a lot easier for Australian and UK customers to start playing at PlayFrank.

Can you tell us some more about the welcome bonus? This seems to have been improved too, with more free spins?

PlayFrank’s welcome bonus has indeed improved.   

All new players get a 100% match bonus up to a hefty $200,- and 100 free spins on the Starburst pokie.

Our free spins are added instantly now. Before the changes, players needed to wait a day before they could play their free pokie spins. We know that having to wait a day is not what online gaming is about, so we changed that. As soon as you made your first deposit, the free spins are added to your account. 

The 100 free spins on Starburst are divided across five days. As soon as the first deposit is made, you will get the 100% bonus and your first 20 free spins. Then, you can log into your PlayFrank account every day for the next four days tot collect the rest of your free spins. How cool is it to get a present for five days in a row? 


What is the deal with the funny one-eyed little blue men that we see hanging around in the casino? 

These little guys are Frank’s helpers and will do anything it takes to make sure our players have a good time. They are the ones giving out the bonuses and helping with our promotions. Anything Frank thinks of, they help to roll out.

It’s great that you think they are funny, as they can be very mischievous as well! 

Besides the new look and improved welcome bonus, what makes PlayFrank unique?What makes you better than other online casinos? 

We distinguish ourselves from other online casinos by offering a huge and varied selection of casino games and pokies. Our game selection is constantly evolving and growing.

Furthermore, the team behind the curtains is what really makes the difference. We love our customers and will to everything it takes to make them happy. Of course, the first priority is to provide a safe gaming environment but we also strive to give our most loyal players something extra.

We offer general promotions for everybody and we have customised bonuses based on individual play. Our support is fast, friendly and knowledgeable. We really make an effort to get to know our customers. You are not just a number at Play Frank.


I would like to talk about the game selection. At this moment, PlayFrank customers can enjoy games from Netent, Play N Go, Betsoft and NYX Gaming. Are there going to be any changes in the near future? And what new pokies can PlayFrank customers look forward to? 

Right now we are adding Microgaming pokies to our game selection. You nearly forget to mention we also offer live casino dealer games from Evolution Gaming, the world’s biggest live casino games supplier.

One huge release that is coming up is the Motorhead pokie from Netent. This will be released on September 22nd, 2016. Microgaming has also got some big releases planned in September, including Jungle Jim Eldorado, a great looking pokie with cascading symbols and multipliers of up to 15x. 

playfrank new site

Are there any “hidden treasures” out there? A pokie that is maybe not so well known but deserves to be played?

King of Slots is a fun Netent pokie that is really starting to get very popular. It has a “spin as long as you win” feature that can really rack up some nice wins. 

The new Play ’N Go pokie Hugo is very entertaining. Play N’ Go has a lot of fantastic pokies such as Gemix, Wild North and Eye of the Kraken.

We offer so many great games. Why not come by and try them out at the all new PlayFrank!

Mobile gaming is getting increasingly popular every day. How has PlayFrank anticipated this trend and what mobile games do you offer? 

You are right. Mobile gaming is hugely popular and will continue to grow. The PlayFrank casino has been optimised for mobile devices. The mobile PlayFrank site is fast, user-friendly and easy to use on both mobile phones and tablets. 

We offer the whole range of mobile games from all our providers, including mobile live dealer casino games.

Your live casino dealer games section is impressive. What does the live casino of  PlayFrank look like?

Thank you. Evolution Gaming is our partner for live dealer casino games. Evolution Gaming has an outstanding reputation for providing the very best Live casino games experience.

They are also constantly releasing new games, such as Double Ball Roulette. In this innovative version of the classic Roulette game, the game is played with not one, but two Roulette balls. You double your chances of winning, as there are always two numbers that come up during a single spin.

On September 15th, 2016, we released our latest live casino game: Texas Ultimate Hold’em.

We offer exclusive Live Dealer Games promotions on a regular basis, including cash back, extra payout percentages and challenges. Live Games. 

Do you play casino games yourself and if so, which ones?

Spinata Grande playfrankWe think it is very important to find out what our customers like and why they like it. ij vinden het belangrijk dat we weten wat er speelt bij onze spelers. Om daar op de juiste op in te spelen is het goed om zelf ook alle spellen te testen en te spelen.

So, we always test and play all of our games, ourselves. 

I love to play pokies and when I am in the winning mood, I will also play some live casino games, such as Roulette and Blackjack. My favourite software providers are NetEnt, Microgaming and Evolution Gaming.

My go-to pokies are Spinata Grande, Dazzle me, Foxin’ Wins en Hugo. I play these pokies on a regular basis.

I also really like Double Ball Roulette. One of my colleagues goes to a lot of live rock concerts and often plays the fantastic Guns N’ Roses pokie. The music will be blaring loudly through our office.

The men in our office tend to play Cloud Quest, Mega Fortune and Dead or Alive.

We always look forward to new pokie releases – it is always exciting to see what they come op with now. 

Thank you for this interview and lots of success!

You are very welcome – we hope the visitors will come and visit us soon. We would love to show them our great new casino at PlayFrank!

Curious about PlayFrank?

Register today at PlayFrank and get a welcome bonus of 100% up to $200 and 100 free spins Starburst.

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